Create a transformative platform that allows users to anonymize their personal data and get paid for it. frog developed Caden’s unique value proposition and Beta app that allows users to easily connect their favorite online services, such as Netflix and Amazon, and gain compensation and insights for their data.

Conducted quantitative and qualitative design research to surface the initial target population. From there we determined the initial feature set that would not only entice them to download Caden but also engage with its offerings and recommend it to others. 

Roles & Responsibilities

Research the competitive landscape to surface where others are succeeding and where there’s room for improvement. Conducted research interviews to have an understanding of the participants on the kind of information they want to share or want to see within the online apps they use. As well as getting feedback on the design evolutions on work we have been doing for the app to see what gaps their attention or incises them. 

Worked collaboratively with the team on concepts and features, and helped define Caden’s new business model to help broaden the mission for users to gain more data control.

Led design phase working closely with designers to develop concepts and journey flows that would lead to low to high-fidelity designs for user testing and final deliverables. Provided visual design direction to develop a design system for beta implementation. Prototyped final designs to display how all task flows are navigated throughout the platform and address any edge cases.

Role Senior Experience Designer
Studio frog Design
Field Digital
Launched 2022