A start up who’s mission is to anticipate disruptors to the health of people, places, and planet. Using machine learning and computational journalism algorithms they set out to surface contextual, real-time alerts on relevant industry shifts, so that users can get early signals to plan ahead.

Collaborating closely with the founders and their team to help design a high-impact MVP to launch their AI data platform and launch it to market.

Our team worked to define a value proposition insights based on user research and existing complex experiences into an intuitive, user-centric product ready for MVP release.

Role & Responsibilities

Throughout each phase, I worked closely with the team in collaring and conducting user research to lead the design phases. Conduct interviews with a variety of stakeholders across the life sciences sector to get a clear understanding of how they utilize information within their roles and responsibilities. Synthesized our learnings to define clear archetypes and overall findings and needs. Created journey maps to understand the current workflow and pinpoints of the “Makers” archetype and an improved journey on where and what are the most important needs and tools to support the other archetypes.

Developed a UI starter kit for our client to utilize for MVP. Design the final experience with wireframing to high-fidelity page designs to incorporate different features and tools that can be beneficial to users in understanding complex information about a study.

Role Senior Experience Designer
Studio frog Design
Field Digital
Launched 2021