NYC Design week 22

Exhibition featuring 22 provocative works that reveal what life might look like 22 years from now.
These works range from digital or physical in and cover broad aspects of daily life in the future.
Conceptually provocative, aesthetically compelling and non-existent today.

Designers explored dystopian and utopian ideas through 6 different themes: Interrogation, Protection, Food & Nutrition, Identity & Communication, Migration, and Consumption. 

The event

Frog hosted the NYC Design week event at frog’s Brooklyn office. We filled the space with 22 provocative ideas in a different medium. The office space was zoned into six explored themes. Each area was color-coded, while the entire experience was colored black, including the dress code, food, and drinks.

Memory Kitchen

preserving and sharing out cultural and culinary traditions

Our exhibition piece explored the utopian, optimistic future of dining where the dining experience will enhance mental & emotional health by developing devices to be used to extract memories and output them into flavored supplements to enhance a person’s experience through taste.

Food is a big part of our lives and culture. It has not only nutritions that are crucial for our survival, but also it brings us joy, creates memory, and helps building social bonds between individuals. In the past, people were able to experience different kinds of foods through various culinary experiences. We used to create our own recipes, and oftentimes that recipes pass down through generations or shared with other people. However, with change of the climate, fruits, vegetables, and spices such as bananas, avocados, and cumin have become extinct or rare to find. As resources dwindled, making it was difficult for people to resource-specific ingredients to re-create specific meals. Many traditional foods and family recipes have become the food from the past that we can no longer enjoy. Food became more of a necessity for nutrition than a pleasurable experience, which has become an emotional disconnection for people with their food and traditions.

As food memory is crucial for mental health. We’ve made a big technical innovation in memory market.

Team Jade Milan, Bianca Seong
Studio frog Design
Launched 2022
Exhibition NYCxDesign 2022 Food & Nutrition Sector

Memory extracts (Ingredient)


Memory extracts are ingredients or bases for this dining experience. Based on five ground tastes with two additional categories (astringent and pungent), we created a label for the extract showing more info about the original memory, way of extraction, and best utensil to eat. The product consists of three essential parts. 

A memory processor


This home kitchen appliance processes memory extract to create edible supplements that can distill gourmet meals into a single bite or transport eaters to a specific time and place in the source’s memory. You can use your own personal memory extract or choose from our open-source library of shared food memories from around the world to experience flavors that are no longer possible to find.

Visitors were able to lift each lid of the container to smell each food item and explore the different smells contained in each cube, activating their own memories based on what each cube portrayed.

Utensils (accessory)


Our utensils enhance dining experience. It can create mouth and tongue movements that is similar to chewing, or release flavors following taste timeline, or create texture that is similar to the original food. 

  • Timer

  • Sipper

  • Chewer